Ryan McManama

Executive Leader | Business Strategy | Sales Operations

A seasoned senior leader known for his innovation and strategic vision. With extensive experience managing global business operations and driving revenue growth for a $50B+ technology company, he excels in product management, revenue operations, and pricing strategy. Has a proven track record in optimizing product margins, expanding market share, and enhancing competitive positioning through innovative pricing, supply chain optimization, and customer engagement.

Renowned for his relationship-building skills, he aligns cross-functional teams and stakeholders to ensure cohesive efforts and optimized results. He navigates complex corporate landscapes, leading initiatives that enhance operational efficiency and achieve substantial cost savings. His expertise includes negotiating complex deals, securing major investments, and building long-term partnerships that result in significant margin improvements and market success.

His collaborative spirit and balanced, insightful decision-making consistently lead to sustainable outcomes and strategic triumphs. With a strong background in market analysis, product monetization development, and customer retention, he aligns financial goals with strategic growth initiatives, delivering impactful solutions, operational excellence, and sustained profitability.

Currently located in the Portland, OR area. Open to travel, hybrid, remote and on-site.

Get to know Ryan

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Real Business Results

A book titled 'Productive Profits' is placed on a surface with a geometric patterned background. The cover is mostly dark with bold, white text capturing the main title. Additional text is visible but less prominent, suggesting a focus on scaling or business strategies.
A book titled 'Productive Profits' is placed on a surface with a geometric patterned background. The cover is mostly dark with bold, white text capturing the main title. Additional text is visible but less prominent, suggesting a focus on scaling or business strategies.
A person is writing on a clear glass or transparent board with colorful markers, including orange and blue. The writing is a mix of text and diagrams, with words like 'key', 'leadership', and 'talent'. The person's hand and a portion of their sleeve are visible, suggesting a casual setting, possibly in an office or educational environment. The focus is on the writing and the action of using the marker.
A person is writing on a clear glass or transparent board with colorful markers, including orange and blue. The writing is a mix of text and diagrams, with words like 'key', 'leadership', and 'talent'. The person's hand and a portion of their sleeve are visible, suggesting a casual setting, possibly in an office or educational environment. The focus is on the writing and the action of using the marker.
Two stacks of books are arranged, each book with a title that reads 'Team Lead Succeed.' The author's name, Nick Fewings, is visible on the spines. The books are neatly placed on a wooden surface, in front of a decorative background with intricate teal and cream patterns.
Two stacks of books are arranged, each book with a title that reads 'Team Lead Succeed.' The author's name, Nick Fewings, is visible on the spines. The books are neatly placed on a wooden surface, in front of a decorative background with intricate teal and cream patterns.
Revenue Growth Strategies

Driving revenue growth through strategic partnerships, innovative problem-solving, data analytics, continuous improvement, and team development.

Executive Leadership & Team Development

Expertise in maximizing revenue through product management, price strategies, market analysis and tailored customer partnership actions.

Operational Excellence & Strategy

Specialize in new business models, competitive analysis, creative problem solving, and innovative monetization strategies driving business success.

Role modeling an inclusive team culture that drives collaboration and enhances organizational performance, creativity, and a growth mindset.

Continuous Improvement

Top Leadership Scores | +$3B Rev Growth | +$10B Deal Wins | $500M Cost Savings

Real Results: Revenue Growth

Revenue Management: Achieve 10% More

Driving revenue growth through strategic partnerships and innovative problem-solving for business success.

Result: Drove repeated revenue maximization of $200-$300 million in incremental customer demand and revenue deals.

Action: Developed a cross-functional revenue team, fostering collaboration with sales and customers to identify, track, and execute strategic business actions. 

Increase Profit 20%: Optimize Sales Mix Strategy
Modernize Price Strategy: 2X Profit Increase

Result: Successfully influenced the CEO to adopt an alternative business plan that generated $1.1 billion in incremental margin.

Action: Utilized sales analytics and market insights to identify a controversial but financially optimized product sales mix.

Result: Increased average selling price my more than 11% annually over consecutive years.

Action: Modernized product offerings using data-driven insights to implement meaningful feature and performance SKUing, resulting in the introduction of new price points and feature sell-up mechanisms.

Negotiate With Differentiation: $2B+ Deals

Result: Differentiated customer solution resulting in commitment to purchase over $2 billion in products and services.

Action: Led cross-functional negotiation team to design a differentiated and unique product and services offering that better met their needs.  

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Result: Orchestrated a complex services and product purchase deal resulting in over $1B of committed business and $200M in services.

Action: Coordinated and led negotiation team to design a never done before deal structure providing product, engineering, and custom manufacturing services. 

Result: Successfully won confidence of new customer over competition, securing over $200 million in business.

Action: Collaborated with sales team and engineering to provide value-based product positioning, differentiated service support, and competitive business terms.  

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Result: Secured a $400 million customer design by effectively influencing product changes.

Action: Actively listened to customer product requirements and analyzed competition offerings, leading to product modifications that better met customer needs and resulted in winning the design.

Result: Retained over 85% market share with 10 top customers.

Action: Enhanced customer engagement models by introducing mutually beneficial revenue growth incentives, offering dynamic and customized price support, structuring differentiated services, and integrating customer feedback into product design teams to deliver greater customer value.

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Result: Retained and grew customer footprint and revenue, despite on-going product quality issues.

Action: Led negotiation team to resolve product quality issues with over 40 customers, balancing empathy with fiduciary responsibility to build stronger, long-term partnerships.

New Customer Acquisition: $200M Revenue
Customer Retainment: Win-Win Growth

"I never hesitate to bring Ryan to a customer because he has built a personal brand that he will fight to find a win-win situation even in the toughest circumstances."

Global Account Director, Intel

Real Results: Operational Excellence & Strategy

Five-Year Business Planning with Results

Accelerating business growth with data analytics, strategic vision, creative problem-solving, and customer-centric solutions.

Result: Built comprehensive market and customer insights to inform product planning, resulting in over $600 million in incremental revenue.

Action: Assembled and led a multidisciplinary team of sales, operations, and finance professionals to develop a comprehensive competitive chessboard, encompassing value-based pricing, cost analysis, market growth, and market share trends.

Product Design with Value Metrics
Cost Savings: Modular Product Design

Result: Developed a customer value-based financial framework for product design, leading to $400 million in future product optionality.

Action: Led pricing and product teams in creating a market elasticity model, identifying the market value for various features and performance enhancements, which are now integral to product design decisions.

Result: Led cross-functional teams to identify optimized product cost design points, driving over $500 million in cost recovery.

Action: Identified cost inefficiencies in product design leading to the recommendation and implementation of product cost enhancements including financially optimal product feature chops, design reuse, inventory repurposing, and investments in product scrap recovery.

Unlock Revenue: Value Based Pricing

Result: Developed a value-based monetization model that accurately identified unique customer value, leading to a 20% price premium over the competition.

Action: Led the pricing organization to design a comprehensive competitive analysis of product value, encompassing performance, features, cost of ownership, security, brand, services, and support, which enhanced understanding of product positioning versus alternatives.

Result: Identified unique core competencies that could be advantageous vs competition, creating distinctive customer positioning to retain market share and generate new revenue opportunities worth up to 10% of selling prices.

Action: Gathered customer and market insights to uncover hidden value in product offerings, such as unique supply chain support, enhanced security protocols, and premium services.

Create Competitive Advantages
Design New Business Models

Result: Created and implemented new business models that better addressed customer needs, generating over $100 million in annual recurring revenue.

Action: Incorporated customer feedback on their business challenges to design flexible business models, resulting in pay-as-you-use upgrades, on-demand feature activations, enhanced supply chain services, and extended life support, creating new revenue streams.

"Ryan directly contributes to the top and bottom line of the business. He is an invaluable, trusted partner who simply gets things done."

Corporate Vice President, Intel

Real Results: Leadership & Team Development

Become A Trusted Leader: Role Model Values

Empowering teams, transforming futures: Leading with transparency, inclusivity, and continuous improvement.

Result: Consistently achieved top leader survey results in organizational trust and integrity, resulting in exceptional team morale and positive financial impact to the business.

Action: Led the organization with transparency and vulnerability, fostering a culture of selflessness, unity, and a growth-oriented mindset. Championed data-driven decision-making and promoted a culture where constructive feedback was embraced, setting the standard for team behavior and performance.

Scale Organization Impact: Set Team Vision
Develop High Performing Teams with Inclusion

Result: Built a high-performing organization unified by a shared vision, driving corporate revenue growth, strategic business expansion, and fostering a highly influential team culture.

Action: Articulated a clear and compelling vision that highlighted the organization's role in enhancing company growth and financial health. This vision inspired and unified team members, establishing a model team culture. Regularly revisited and linked the vision to tangible results and effective execution.

Result: Created a high-performing, widely respected team with cross company influence at the C-suite level. Team regularly recognized as contributing high-quality actions driving a 10%+ profitability improvement to a $16B business unit.  

Action: Deliberately invested in top-performing team members by providing developmental feedback, opportunities to acquire new skills, and fostering a positive business impact. Additionally, provided coaching, executive support, and empowerment to enhance their growth.

Improve Execution: Build A Data Driven Culture

Result: Boosted forecast accuracy by 15% and decreased executive data retrieval time by 50%, enhancing operational efficiency and transparency. This led to accelerated business actions and improved decision quality.

Action: Developed advanced business analytical tools to forecast market growth, track revenue indicators, monitor deal pipeline status, assess pricing strategies, and evaluate competitive positioning. Designed profitability indicators to enhance product design, optimize customer acquisition efforts, and achieve monetization goals.

Results: Achieved a 30% increase in operational efficiency through significant advancements and modernization of sales operations. Integrated AI into market forecasting and revenue tracking, automated pricing, and created a data lake for competitive insights. Implemented automated reporting capabilities, enabling C-suite leaders to gain more informative real-time business insights.

Action: Established a cadence of continuous improvement by developing a comprehensive roadmap encompassing data analytics, pricing insights, revenue processes, customer engagement, and competitive response. Implemented team KPI and metric report-outs to drive new learnings and efficiencies across the organization.

Leading A Continuous Improvement Team

"Ryan created an environment where I could bring my whole self to work, something I hadn’t felt comfortable doing in previous jobs. He allowed me to truly flourish."

Chief of Staff, Intel